Targeted Surveys
Measure opinions, compare groups or test a hypothesis with a quantitative survey. We recruit respondents who meet your study criteria.
Market, Policy and Academic Research
Smarter Research Reliable Insights
KALO is a research-tech company combining trusted panels, AI and research expertise.
We built KALO AI to
- Manage our panel of over 100,000 people in Korea
- Match researchers with people who meet their study criteria
- Automate survey distribution and response quality checks
600+
Research Projects
in the past three years
200+
Clients and Partners
50+
Cross-Border
Research Projects
15M+
Cumulative Response Data
in the past three years
Research Capabilities
Interviews and Focus Groups
Hear how people make decisions and describe their experiences. We conduct in-depth interviews with participants or subject experts and moderate focus groups.
Participant Recruitment
Running your own interviews or focus groups? Share your eligibility criteria and we’ll screen and recruit participants for your sessions.
Product Trials
Gather feedback from hands-on product or service trials. A follow-up survey or interview can reveal what worked and what participants would change.
Our Panel
Panel Management
at the Core
We run our own panel of over 100,000 people in Korea, which helps keep fieldwork costs down. KALO AI maintains participant profiles, checks eligibility and matches panelists to each study.
7Core Profile Attributes
reviewed regularly
reviewed regularly
30+Additional Attributes
for targeted recruitment
for targeted recruitment
If a study calls for a new criterion, we can screen for it and recruit directly from the group that qualifies.
Partner Network~1.3M
Our partners give us access to panelists in Europe, North America, China, Japan and Southeast Asia.
Clients and Partners
Product Tour
KALO AI Connects
the Workflow
KALO AI keeps each study connected to its evidence, from questionnaire design to the final report. AI Research uses the study’s own dashboard data. Researchers choose the measures and interpret the results.
Design
Draft questions with AI, edit the questionnaire and set screening and routing rules.
Collect
Match eligible respondents, distribute the survey and monitor incoming responses.
Analyze
Define measures, compare groups and explore relationships between variables.
Report
Review findings, edit charts and generate a report from your study data.
See how answers are distributed and compare responses across groups.
See which responses were flagged for review and why.
Choose which survey questions and metrics will inform your report.
Trace a finding back to its chart and supporting metrics.
Review and edit the English report one section at a time.
Selected Projects
Research in Practice
Surveys, product trials and expert focus groups informing student services, international product launches and entertainment partnerships.
EducationSupporting International Students Before They ArriveStudent and University Staff Surveys1,011Total Respondents
- The Brief
- Overseas study-abroad service providers wanted to improve support for students preparing to attend university in Korea.
- What We Did
- KALO conducted quantitative surveys with 1,011 respondents in total, including international students enrolled at Korean universities and university administrative staff who support them. The research examined students’ challenges in Korea and what they wished they had known or prepared before arrival, alongside staff perspectives on preparation needs and areas for improvement.
- What the Research Delivered
- Evidence from students and university staff identified gaps in pre-departure information and support, helping providers improve their services for future students.
K-BeautyAdapting K-Beauty for Three MarketsConsumer Product Trials810Consumer Participants3Markets
- The Brief
- A K-beauty cosmetics company needed consumer feedback to prepare a product for launch in Korea, the EU and China.
- What We Did
- KALO conducted product trials with 810 consumers across the three markets. Participants evaluated the packaging, scent and how the product felt in use. We compared their feedback to identify differences in preferences across markets.
- What the Research Delivered
- The analysis identified product elements with broad appeal and aspects to adapt locally, giving the client evidence to guide product localization, export preparation and sales planning.
EntertainmentInforming Entry into Korea’s Entertainment IndustryExpert Focus Groups21Industry Experts15+Years of Experience Each
- The Brief
- An overseas content producer needed industry insight to assess entry into Korea and potential partnerships with local companies.
- What We Did
- KALO conducted focus groups with 21 experts from talent agencies, broadcasters and production companies, each with at least 15 years of industry experience. Discussions covered content planning and production, investment and collaboration with overseas producers, and experts’ observations of the preferences and practices of overseas high-net-worth investors.
- What the Research Delivered
- The research provided industry perspectives on production practices and international partnerships to support the client’s assessment of market-entry and collaboration opportunities.
Working with KALO
Planning Your Study
How Do I Start a Project from Overseas?
Send a project inquiry with your research question, the people you want to reach and your preferred timeline. Our research team handles international inquiries directly. We’ll check whether we can reach your intended participants and propose a scope, price and schedule.
How Does KALO AI Match Participants to a Study?
We use panel profiles to identify people who meet your criteria. If you need a more specific group, we can ask screening questions about relevant experiences, such as using a public service or working a particular shift.
How Long Does a Survey in Korea Take?
Our market-validation surveys with around 1,000 respondents in Korea have typically been completed within one week. Timing depends on whom you need to reach, the length of the questionnaire and the results you need. We confirm the schedule in your proposal.
Which Parts of a Study Are Available in English?
Send us your brief in English. We field surveys for our Korean panel in Korean. After your commissioned survey is complete, you can use the results dashboard and AI Research in English.
How Does KALO Check Response Quality?
Before a survey, KALO AI checks eligibility. After submission, it reviews response timing, answer patterns and consistency. The dashboard shows why a response was flagged, and expert review is available on request.
How Does KALO Protect Panelists’ Privacy?
We remove personal identifiers from the response records used for quality checks. Each panelist receives a unique ID (UID). In a separate database, we track response history by UID alone. This lets us check consistency across surveys and assess panel reliability while protecting panelists’ identities.
Project Inquiry
Tell Us About
Your Study
Tell us what you want to learn, who you need to reach and when you need the results. Our research team will help you work out the scope and next steps.
Project Inquiry support@kaloidea.com